Liquid Brands Management Announces Upcoming Webinar “Beverage Distribution Using Self-Distribution”
In launching her campaign, the First Lady referred to water as the first and best energy drink, and among adults, water is the top beverage consumed throughout the day, according to NPD food and beverage market research. Many U.S. adult consumers begin their day with a cup of coffee but as the day goes on water plays a much more important role in satisfying their beverage needs. Starting with the snack occasion that occurs between breakfast and lunch, water, both tap/filtered and bottled, represents 46 percent of drinkings. Tap/filtered or bottled water is the top beverage at lunch and dinner, too, closely followed by soft drinks. Children, on the other hand, are less likely to consume water, reports NPD. Tap/filtered waters share of total drinkings is 26 percent at all meals, but it accounts for only 21 percent of drinkings among kids. One of the reasons for the difference between adults and kids is that kids are drinking more milk during their meals. Teenagers in particular are opting for regular, non-diet carbonated soft drinks in their mealssoft drinks share is 14 percent during all teen meals compared to 8 percent for all individuals. Looking specifically at occasions between the main meals might be another reason why the First Lady is encouraging people to drink water. Kids are very likely to have fruit-type drinks, which often contains some sugar, during these times. Before this recent push to drink water, First Lady Michelle Obama focused on getting children to move more and burn more calories, and now the focus has shifted to avoiding some calories in the first place, says Darren Seifer, food and beverage industry analyst. Beverage companies and retailers can step up and support the effort by promoting the health benefits of drinking water and beverages with little or zero calories to parents and kids.
18, 2013 (GLOBE NEWSWIRE) — Liquid Brands Management announces upcoming webinar “Beverage Distribution using Self-Distribution.” Learn how to get into beverage distribution for your own beverage brand or represent several beverage brands as a beverage distributor. This webinar will show you what you need to get started in beverage distribution as well as the financials and potential behind the business of beverage distribution. The webinar will focus on the right and wrong reasons for self-distribution, warehouse, route and store management, handing off the product to another company, potential local distribution and more. Join this webinar on Tuesday, November 19 at 2 PM PST. You can register here: http://www.liquidbrandsmanagement.com/beverage-distribution-using-self-distribution/ National beverage distribution can be achieved with several channels including traditional beverage distribution through beer distributors, foodservice distribution, wholesaler distribution and warehouse programs. Smaller local and regional beverage distribution could be done using self-distribution, wagon jobbers and a variety of different other strategies. About Liquid Brands Management Liquid Brands Management is a beverage industry full-service firm specializing in beverage development and beverage consulting and strategy alongside beverage sales and distribution. Beverage development includes beverage formulation, beverage bottling and packing and beverage production and co-packing. It works with new beverage entrepreneurs as well as existing beverage companies and investors wanting to expand their portfolio into the beverage industry. The company also provides beverage industry analysis and executives are available for keynotes and beverage seminars.
The Latest News in the Beverage Industry: Coke, Pepsi, SodaStream, Del Monte, and Ford
18, 2013 /PRNewswire/ –The Great American Can RoundUp Industry Challenge, sponsored by the Can Manufacturers Institute (CMI), declares Rexam Beverage Can North America as the 2012-2013 competition winner. This year, the aluminum can industry collected and recycled 178,000 pounds of beverage cans, raising more than $133,600 for local charities across the United States. (Logo: http://photos.prnewswire.com/prnh/20130422/NY99045LOGO ) Rexam’s North American beverage can headquarters office in Chicago recycled more than 55,700 pounds of aluminum cans (671 pounds per employee), which equates to more than $42,000 raised for various local charities. Ball Corporation’s Findlay, OH, facility came in second place by recycling 37,756 pounds of cans (104 pounds per employee), followed by Rexam’s Whitehouse, OH, facility at 8,846 pounds (68 pounds per employee). Winners are selected from the highest per-capita collection rates based on the number of pounds of aluminum collected per employee at each site. “We’re happy to align with our industry to show the superior value of beverage can recycling,” said Rich Grimley, president and CEO, Rexam Beverage Can North America. “This industry contest gives our people a chance to represent our company and the product we make very favorably with our local communities and customers, positioning the beverage can as the best environmental beverage packaging option in the world.” CMI sponsors the Great American Can RoundUp Industry Challenge annually to promote awareness around the environmental benefits of recycling aluminum cans. Participation from American can manufacturers and aluminum suppliers is the backbone of the competitions success. Rexam, Ball Corporation, Crown Holdings Inc., Novelis and Alcoa all engage their facilities around the country to collect and recycle aluminum beverage cans. The plant facilities partner together with their local schools, charities and other organizations to spread the recycling message. “The CMI recycling challenge underscoresour industry’s dedication to be leading environmental stewards,” said CMI President Robert Budway. “The aluminum can’s infinite recyclability and high intrinsic value allow our member companies to make significant contributions to local charities across the country. Our industry continues to reinforce to consumers that aluminum can recycling is a great way to do their part for the environment.” CMI also sponsors other competitions under the Great American Can RoundUp umbrella in order to promote and engage recycling within various communities around the country. Raising environmental awareness about the importance of recycling cans is one of CMI’s main initiatives. For more information about the Great American Can RoundUp, visit http://www.cancentral.com/roundup . Can Manufacturers Institute (CMI)CMI is the national trade association of the metal can manufacturing industry and its suppliers in the United States. The can industry accounts for the annual domestic production of approximately 124 billion food, beverage and other metal cans; which employs more than 28,000 people with plants in 33 states, Puerto Rico and American Samoa; and generates about $17.8 billion in direct economic activity. Our members are committed to providing safe, nutritious and refreshing canned food and beverages to consumers. Consumer Discretionary
Supes Gearing Up To Get Sugary Beverage Tax On Next Year’s Ballot
By contrast, Coca-Cola gained market share during the same period, going to 60.9% versus 57% five years ago. According to a CNBC interview cited in Beverage Daily, PepsiCo CEO Indra Nooyi said that India can accommodate both PepsiCo and Coca-Cola, and that any rivalry talk is “irrelevant.” Trends In the latest blow to the hopes of die-hard soda fans everywhere for a carbonated renaissance, an article from Beverage Daily highlights sharp declines in soda consumption among people under the age of 35 in Australia. The articles also talks about at least some decline in soda consumption among all age groups in the country. Moreover, among carbonated users, the quantity of consumption continues on a downward trend, with the exception of the older set. Foolish takeaway Even in the potentially lucrative emerging markets, political leaders faced with rising health care costs stemming from obesity want to raise soda taxes to combat the problem by putting a friction on soda demand and raising funds for health programs to reduce societal burden. Investing in big soda companies like Coca-Cola and PepsiCo or even the fast-growing SodaStream may not represent the sure bet it once was. If you want exceptional growth, you may want to check this out: This incredible tech stock is growing twice as fast as Google and Facebook, and more than three times as fast as Amazon.com and Apple. Watch our jaw-dropping investor alert video today to find out why The Motley Fool’s chief technology officer is putting $117,238 of hisownmoney on the table, and why he’ssoconfident this will be a huge winner in 2013 and beyond. Just click here to watch! Fool contributor William Bias owns shares of Coca-Cola and Kraft Foods. The Motley Fool recommends Coca-Cola, Ford, PepsiCo, and SodaStream. The Motley Fool owns shares of Coca-Cola, Ford, PepsiCo, and SodaStream. Try any of our Foolish newsletter services free for 30 days .
Laura Schmidt, a professor with the University of California at San Franciscos School of Medicine, said recent studies have found even more problems with sugary drinks, which she said can cause increased risk of heart attack, stroke or liver damage and often harm low-income communities the most. Schmidt said there are mountains of evidence that a tax can deter consumers from choosing sugary drinks and picking a healthier option instead. Wiener said the supervisors will learn from the city of Richmond, which proposed a similar measure last November but had it rejected by 67 percent of voters. He said Richmonds tax would have gone to the citys general fund, while San Franciscos will be allocated directly to nutrition and physical education at public schools and city recreation and public health programs. One of the small differences between the two competing San Francisco proposals is the breakdown of how the revenue is distributed, he said. Wiener also said the beverage industry overwhelmed the proponents of the Richmond measure in campaign spending but said that will not be the case in San Francisco. Were not going to let that happen, he said. Were going to run a very strong, well-funded campaign. The beverage industry has already come out against the proposed tax.